Case studies
Pink Recycling partners with Enduring Planet to advance circularity and inclusion in California
Pink Recycling aims to support women by including them in the recycling industry and helping them achieve personal and economic success. They collaborate with governmental entities, schools, churches, community centers, businesses, industry colleagues, and non-profits to provide training programs that support women in vulnerable situations, enabling them to obtain immediate employment and a stable source of income. They also manage innovative recycling programs across the state.
Pink Recycling California has significantly reduced landfill waste by recycling over 1,000 tons of materials annually, cutting carbon emissions by an estimated 1,500 metric tons each year.
Pink Recycling California partnered with Enduring Planet to:
- Launch a new recycling program in Orange County
- Navigate reimbursement timelines of a large State grant
Accelerating deployment at new locations across Orange County
Enduring Planet's capital will be used to launch a California State-funded bag-drop program in which Pink Recycling will partner with several local convenience stores in Orange County, innovating recycling with reverse vending machines (RVMs). This initiative will enhance recycling efforts locally and expand community reach.
Pink Recycling chose to work with Enduring Planet due to the flexibility of the Government Advance product and the deep mission alignment between the two organizations. Pink Recycling was particularly attracted to the low cost of capital and the speed with which Enduring Planet could close the transaction and make funds available.
"We highly recommend others to access credit with Enduring Planet due to their commitment to supporting companies that strive for environmental sustainability and their innovative programs that create positive social and ecological impacts."
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